What we(I) need is “CHANGE” ! – by John
A few weeks ago, I realized that in spite of having a potential inventory of 150 cheeses from Vivant, that I was beginning to get a “bit’ bored with my offerings. If the concept of being bored with a menu reaches me, than sooner or later, I was afraid it just might reach my loyal “repeat” customers.
That’s right, I do have a group of customers that not only come routinely, but are quick to point out what is new to them and what is not. These are my most important customers because they are my best critics.
As a result, three weeks ago, my first step was to contact Patty Menna, a local choclatier and owner of the Truffle Garden, with a plan to list her chocolate truffles weekly, next to the cheese. The result was immediate. We sold out that weekend.
Today, three weeks later, I thought as long as we were at it, we should offer charcuterie as well. This way, not only could we offer a third choice, but a couple could enjoy one plate of each with a knife for sharing.
Most important, I won’t become a “one trick pony”-something us seniors fear most! But not to fear, I won’t be offering panini’s or mac and cheese as of yet!
Most importantly here are the 3 Menus for this weekend January 28th :
Charcuterie and Wine Pairing Menu:
· 2009 No Oak Chardonnay
Prosciutto with apricot/Busseto
· 2009 Chardonnay
Duck Pate/Fabrique Delices
· 2009 Pinot Noir
Sinocchiona-locally produced pork with fennel and Chianti.
· 2008 Syrah
Chorizo from Spain
Truffle and Wine Pairing Menu:
Local handmade truffles from the Truffle Garden.
· 2009 No Oak Chardonnay
Lemon Hazelnut Truffle
· 2009 Chardonnay
Orange Truffle
· 2009 Pinot Noir
Lavender Truffle
· 2008 Syrah
Mexican Chocolate Truffle
And last but not least our Wine and Cheese Menu for this weekend:
· 2009 No Oak Chardonnay
Mango Ginger White Stilton
· 2009 Chardonnay
Vella Jack
· 2009 Pinot Noir
Mont d’Or
· 2008 Syrah
Sartori Sar Vecchio
All are the same price at $20pp or $15 pp club members each. If you would like to make reservations email me, jshakley@tolosawinery.com or give us a call at (805)782-0500!
JOHN SHAKLEY
CONCIERGE, TOLOSA WINERY
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